The goal of this project is to revamp the branding for De La Stylist, a talented hair stylist who is eager to connect with a broader clientele base following the acquisition of her cosmetology license. The client is open to fresh branding ideas and seeks to incorporate a neutral color palette that resonates with her style.

To effectively position De La Stylist in the bustling beauty landscape of Los Angeles, I conducted thorough research into local hair stylists and their visual identities. Guided by the essence of minimalism, I designed a clean and sleek company layout that complements her professional image. Moreover, I envisioned integrating an abstract line drawing to infuse the brand with an artistic touch.