Design by Yana Kosteckova
Objective
Create a soft, inviting appeal to represent yoga classes instructed by Georgina Jane. Brand is intended to present an opportunity for clientele who want to improve body, mind, and overall practice in the comfort of their own home.
Georgina Jane Meister is a yoga and SUP teacher from Joshua Tree, California. Classically trained in Hatha Yoga, Georgina completed her 200hr Teacher training at the Sivananda Yoga Farm Ashram in 2013.
In 2014 she began Stand Up Paddleboarding and began teaching SUP yoga at Newport and Laguna Beaches.
After moving to the Desert in 2016 she began teaching a variety of styles of yoga at a local studio.
Georgina also has continually taught at Music, Art and Yoga festivals during her career including: BhaktiFest, ShaktiFest, Joshua Tree Music Festival and GuitarFish Music Festival.
Her latest quest has been to build an online platform and community teaching yoga online.
Role
I dedicated my first few hours to research the subject of yoga to achieve the calming tone to the logo. I studied how other successful yoga wellness brands achieved their look with colors, vector art, and fonts. After I finished my research I began to make a mood board of Georgina's life emerged with her practice, possible font and color options, and the overall mood.