Food Category Icon Illustrations

Project Scope and Objectives
Locale's website hosts a wide array of meals for customers to order at one specific delivery date for only a $5 delivery fee. The primary goal of this project was to develop a set of 16 distinctive food category icons, each encapsulating a specific genre. These icons would not only aid users in quickly identifying and selecting their desired food category but also reinforce Locale's brand as a destination for meal exploration.

Design Process
Research and Ideation - The project commenced with an in-depth exploration of food categories commonly featured on Locale's website. A careful analysis of user behavior and preferences informed the selection of these categories. Ideation involved sketching and brainstorming sessions to conceptualize unique visual representations for each category.
Sketching and Concept Development - With a clear direction in mind, I began sketching initial concepts for the icons. These sketches served as the foundation, capturing the essence of each category, from fruits and vegetables to desserts and beverages. Each concept aimed to be visually striking, easily recognizable, and aligned with Locale's brand aesthetic.
Digital Illustration - The chosen sketches were then translated into digital illustrations using vector graphics software. This phase required meticulous attention to detail, as each icon had to maintain a balance between simplicity and visual appeal. Colors, shapes, and typography were carefully considered to ensure coherence within the set.

User Testing - The icons underwent rigorous user testing to ensure their effectiveness in aiding navigation. Feedback from users played a crucial role in refining the icons, making them more intuitive and user-friendly.
Integration - Once the icons were finalized, they were seamlessly integrated into Locale's website, aligning with the overall design and user interface. Their placement was strategically chosen to enhance user engagement and streamline the browsing experience.
Back to Top